# Keynote Case Study: Cain Watters & Associates: The Future Of Dentistry Was A Business Model Story.
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## Article Content
Jim Carroll's keynote connected the future of dentistry to the future of the practice itself for Cain Watters & Associates, which specializes in financial and wealth management for dental professionals: new treatment technologies, faster science, informed patients, talent challenges and changing economics. The keynote, "The Future Of Dentistry Was A Business Model Story," laid out the challenge and the path forward. Successful dental practices faced simultaneous change in clinical technology, patient expectations, staffing, skills and practice economics. Six trends are shaping that shift. Digital Dentistry. Imaging, scanning, software and connected systems continued to transform clinical workflows and patient experience. Fast Science. Materials, diagnostics and biological science were steadily expanding the range and quality of treatment options. Informed Patients. Patients were arriving with more information, higher expectations and a stronger role in treatment decisions. Talent + Skills. Recruitment, retention and continual learning were becoming strategic issues as the profession evolved. Practice Economics. Technology choices, staffing models and patient experience were increasingly shaping the financial model of the practice. Business Imagination. Leaders needed the ability to question assumptions and design a practice for where dentistry was going next. The best dental practices, Jim argued, will combine clinical excellence with the imagination to reinvent how the practice works. The winning practice does more than adopt technology, Jim told the Cain Watters audience. It continually reimagines how expertise, experience, talent and investment create value. Explore more keynote case studies.

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Source: https://jimcarroll.com/2022/06/keynote-case-study-cain-watters-associates-the-future-of-dentistry-was-a-business-model-story-2/