Can You Reinvent Your Revenue at the Speed that Apple Does?

In this clip, I’m on stage at the Big M Manufacturing Conference in Detroit, with a keynote on trends impacting the global manufacturing industry.

In this clip, I’m speaking to the issue of ‘revenue reinvention’ – how a world of rapid production innovation, faster product obsolescence, and collapsing product lifecycles are leading to a reality in which organizations must regularly invent revenue streams which have not existed before. At one time, 60% of Apple’s revenue came from products which did not exist 4 years prior – a blistering pace of innovation. Can you keep up?

The sounds a bit wonky with the hall echo – there were 3,000 people in the room – but the story is important!