# Can You Reinvent Your Revenue at the Speed that Apple Does?
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## Article Content
In this clip, I'm on stage at the Big M Manufacturing Conference in Detroit, with a keynote on trends impacting the global manufacturing industry. In this clip, I'm speaking to the issue of 'revenue reinvention' - how a world of rapid production innovation, faster product obsolescence, and collapsing product lifecycles are leading to a reality in which organizations must regularly invent revenue streams which have not existed before. At one time, 60% of Apple's revenue came from products which did not exist 4 years prior - a blistering pace of innovation. Can you keep up? The sounds a bit wonky with the hall echo - there were 3,000 people in the room - but the story is important! https://www.youtube.com/watch?v=6S3QVcA3xwc    

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Source: https://jimcarroll.com/2022/04/can-you-reinvent-your-revenue-at-the-speed-that-apple-does/