# It’s Not About Disruption – It’s About Massive Industry Transformation
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## Article Content
On stage, I will often point out that we are living in a period of time that is seeing massive transformation occurring within every single industry. Entire industries are being turned upside down, the fundamentals are chasing, and in 10 years, they won't look anything like the do today. Here's a clip that puts that reality into perspective.  

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Source: https://jimcarroll.com/2019/11/its-not-about-disruption-its-about-massive-industry-transformation/