“When it comes to your business model: truth, or dare?” -#Futurist Jim Carroll
Admit it: you probably played the game as a kid! Everyone did!
It was, perhaps, a method to explore the boundaries of your world; discover the edges of right and wrong; and live a bit of a vicarious thrill.
Enough of the reality of being a 10 year old kid. What about your reality today?
When it comes to your business model, would you rather confront the truth of its disappearance? Or just take on a dare and start changing it to respond to today’s realties, before it starts changing you?
Or should the question be: “Truth AND dare!”
That’s probably a good way to think about the reality ever industry and leader is faced with today in an era of massive business model and industry disruption.
The photo is from my keynote yesterday in Phoenix for the National Council on Prescription Drug Programs, with a keynote relentlessly focused on all the trends which are guaranteeing massive disruption within the pharmacy and healthcare industries.
You simply can’t escape the reality of what is coming: employer groups (such as the Amazon, Berkshire/Hathaway/JP Morgan initiative) redefining the future of healthcare spend; connected medical devices; the acceleration of pharma science from genomics; changing consumer behaviour and more.
The industry is guaranteed to see, and is already witnessing, massive upheaval and change, and so the overall theme was, “What should we do about it?”
My message? Change your future, before it changes you! Don’t let the trends get ahead of you at such a speed that the trend now determines your destiny, rather than the other way around. As an industry association, define your way into the future, before the future defines you!
Bottom line? Take some truth. And do some dares!