# Keynote Case Study: Magellan Health — Medicine Becomes Personalized, Connected, Predictive
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For Magellan Health, futurist Jim Carroll mapped the demographic, scientific, genomic and technological forces creating both disruption and opportunity across healthcare and health-plan strategy. Medicine Becomes Personalized. Connected. Predictive. Health-plan strategy is exposed to rapid shifts in science, technology, consumer behavior and the competitive landscape all at once. Jim's keynote made the underlying shift plain: healthcare changes when data and science help anticipate needs instead of only reacting to events. Six trends are shaping that shift. Genomics. Genetic insight makes risk, treatment and prevention increasingly individualized. Connected Devices. Sensors and medical devices create continuous streams of health information outside the clinic. Predictive Analytics. Data helps identify emerging needs and risk patterns earlier than traditional care models. Personalization. Consumers increasingly expect health decisions, benefits and experiences tailored to the individual. Virtual Care. Digital interaction extends access, changes service channels and blurs the boundaries of the care setting. New Entrants. Technology and retail players challenge traditional assumptions about who delivers healthcare value. The shift is from reacting to health events toward anticipating, personalizing and connecting the care experience, Jim told Magellan's leadership. It's a frame that reshaped how Magellan's team thought about their own health-plan roadmap. Explore more keynote case studies.

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Source: https://jimcarroll.com/2018/05/magellan-health-2018-past/