# Keynote Case Study: IAMC — Bold Decisions Build The Next Economic Wave
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IAMC brought futurist Jim Carroll to its Fall 2017 gathering in Richmond, Virginia to challenge corporate real-estate and industrial leaders to align facilities and portfolio strategy with faster manufacturing and economic change. Bold Decisions Build The Next Economic Wave Facilities and portfolios are long-lived assets, but the technology, manufacturing methods, talent patterns and location economics around them can change quickly. Jim's keynote pushed corporate real-estate leaders to think trends, not fads — and to challenge their assumptions about how fast the environment around their portfolios can actually change. Six trends are shaping that shift. Manufacturing Reinvention. Advanced manufacturing changes the footprint, flexibility and capabilities required of industrial facilities. Smart Assets. Connected buildings and equipment turn physical assets into continuous streams of operational data. Automation. Robotics and automated processes alter space design, workflow and the economics of location. Portfolio Agility. Long-term portfolios need enough flexibility to respond to shorter technology and business-model cycles. Talent + Location. Where skills are available increasingly influences where organizations place facilities and investment. Strategic Risk. Future-ready portfolios require bold decisions before every variable is certain. Long-lived assets require forward-looking decisions, Jim told the room — portfolio strategy cannot rest on yesterday's assumptions. It's a message corporate real-estate leaders carried straight back into their own site-selection conversations. Explore more keynote case studies.

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Source: https://jimcarroll.com/2017/10/iamc-richmond-2017-past/