Keynote: Simplot, Phoenix, Arizona- Future of food, agriculture, retail and consumer behaviour

This agricultural company is the largest global supplier of French fries to McDonalds and other food companies, as well as being very active in other aspects of the industry. This was a team leadership meeting as well, with individuals from throughout the organization – marketing, product development, legal, finance and accounting, supply chain and more. They invited me in to speak to over 400 executives about key trends that will impact them in the future, including the accelerated pace of agricultural science, changing consumer behaviour, faster marketing and brand challenges, and other similar topics.