# Daily Inspiration: &#8220;Solve customers problems before they know it&#8217;s a problem. That&#8217;s a huge opportunity for innovation!&#8221;
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## Article Content
"Solve customers problems before they know it's a problem. That's a huge opportunity for innovation!" - Futurist Jim Carroll

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Source: https://jimcarroll.com/2016/11/customer-oriented-innovation/