# Keynote: Mosaic AgCollege 2016, Orlando – Big Trends in Agriculture: What Ag Will Look Like in 2045
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Jim Carroll delivered the keynote address at Mosaic AgCollege 2016 in Orlando, Florida in January 2016, speaking to the key dealer and distributor clients of The Mosaic Company — one of the world’s leading producers of concentrated phosphate and potash fertilizers. The talk, “Big Trends in Agriculture: What Ag Will Look Like in 2045,” explored the extraordinary wave of technological transformation coming to the farm — from driverless tractors and weed-zapping robots to data-transmitting crops, genomic science, and precision irrigation systems that would make today’s farming practices look primitive. Carroll challenged Mosaic’s dealer network to see past near-term commodity price cycles and focus on the structural transformation underway: an agriculture sector being rebuilt from the ground up around data, automation, and biological science. The farmers and distributors who understood these trends early would have an enormous competitive advantage in the decade ahead.

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Source: https://jimcarroll.com/2016/01/keynote-mosaic-agcollege-2016-orlando-big-trends-in-agriculture-what-ag-will-look-like-in-2045/