You know those great big irrigation wheels you see on farms? Reinke makes them! They wanted to close their annual dealer meeting with an eye opening view to the future, to help their dealers understand how the world of agriculture is changing – and hence, their customers. Farmers are some of the most innovative people I know, working aggressively to introduce new ideas based on technology, science, genomics and more into their day to day activities. If you are going to sell to them, yuo need to understand where their minds are, and that’s where I took the audience for this event.