The acceleration of medical science, new diagnostic technology, advanced medical procedures, and bionic/3d printed limb replacement – the future of veterinary care is fast. Not to mention the impact of faster consumer behavioural change driven by new social media influencers, the disruption being caused by Amazon and other factors — this is no longer your grandfathers world of pet-care. Patterson, one of the largest vet firms in North America, invited me in to talk to several hundred animal care processionals and sales executives on the trends that will define the future of their industry.
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