Why sustainability is a lot like teenage sex…

From my keynote in Orlando this morning, for a keynote on sustainability.

Some folks have asked for the bullet points, since it makes for quite a bit of fun from the stage.

So here we go: why is sustainability a lot like teenage sex?

• no one is sure what it is, but they hear that its great
• everyone thinks that everyone else is doing it
• those who say they are doing it are probably lying
• the few who are doing it aren’t doing it very well
• everyone hopes it will be great when they finally do it
• once they start doing it, they’ll discover that it is going to take a while to figure out how to get really good at it
• and they’ll realize that they’ll have to try to discover a whole bunch of new methods of doing it to really figure it all out