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Why sustainability is a lot like teenage sex…

From my keynote in Orlando this morning, for a keynote on sustainability.

Some folks have asked for the bullet points, since it makes for quite a bit of fun from the stage.

So here we go: why is sustainability a lot like teenage sex?


  • no one is sure what it is, but they hear that its great
  • everyone thinks that everyone else is doing it
  • those who say they are doing it are probably lying
  • the few who are doing it aren’t doing it very well
  • everyone hopes it will be great when they finally do it
  • once they start doing it, they’ll discover that it is going to take a while to figure out how to get really good at it
  • and they’ll realize that they’ll have to try to discover a whole bunch of new methods of doing it to really figure it all out

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