# Keynote: National Association of Truck Stop Owners, Nashville, TN – The Future of Retail and Consumer Interaction
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## Article Content
Retail stores, including convenience stores and truck stops, are witnessing faster change than ever before. Store formats that need to keep up relentlessly with newer design concepts, the onrush of new technologies, and an increasing focus on fresh, health oriented foods. Mobile payment technologies, the demand for instore WiFI, and other acceleration from the rush to digital. And, don't forget the potential impact of electric and self-driving vehicles! This organization invited me in to over the unique challenges that are occurring in their world, and how to adopt an innovative mindset. The key thing - imagine the unexpected! We now live in a world in which some 7-11 stores are selling sushi!

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Source: https://jimcarroll.com/2014/01/national-association-of-truck-stop-owners/