# Keynote Case Study: American Medical Group Association — Healthcare 2020
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The American Medical Group Association brought me to Scottsdale for its 2013 Institute for Quality Leadership Annual Fall Meeting, where I delivered the closing keynote to physician group practice executives. The keynote was titled: Healthcare 2020: The Transformative Trends That Will REALLY Define Our Future. The core message was that the most important forces reshaping healthcare were not political. They were scientific and technological. Genomics was accelerating. Connected health devices were expanding. Mobile diagnostic applications were emerging. Real-time analytics were improving. And the entire healthcare model was beginning to shift from treating illness after the fact toward understanding risk and intervention much earlier. That was the larger transformation. Healthcare was moving from reactive sick care toward predictive, preventive and increasingly personalized care. Six themes framed the discussion: Genomics. Rapidly falling sequencing costs were making personalized medicine increasingly practical. Predictive Healthcare. Medicine was moving toward understanding what might go wrong before symptoms became severe. Connected Health Devices. Sensors and connected technologies were extending healthcare beyond traditional clinical settings. Mobile Diagnostics. Smartphones and mobile tools were beginning to become part of the diagnostic environment. Real-Time Data. Analytics were creating new opportunities for faster clinical insight and better decision-making. Healthcare Transformation. Scientific acceleration was beginning to redefine how medicine would be delivered. The argument was deliberately direct. The future of healthcare would not be defined primarily by politics. Politics could affect implementation. Policy could affect timing. But the underlying direction was being driven by science. As genomics became cheaper, as devices became more connected and as data became more immediate, healthcare organizations would increasingly be able to identify risk sooner and intervene earlier. That would change the role of the physician. The role of the patient. The role of the medical group. And ultimately, the structure of care itself. The keynote was later discussed in a post-event interview published in *American Health & Drug Benefits*, reinforcing the scientific and strategic nature of the discussion. The future of healthcare was moving from fixing people after they became sick toward understanding what was going wrong long before that point.

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Source: https://jimcarroll.com/2013/09/keynote-case-study-american-medical-group-association-healthcare-2020/