# Keynote: CADA Summit 2013, Toronto – The Future of the Automobile and Automotive Retail
By 

## Article Content
Jim Carroll delivered the opening keynote address at the Canadian Automobile Dealers Association (CADA) Summit 2013 in Toronto on February 13, 2013, sharing the stage with former GM Vice Chairman Bob Lutz and Obama’s “Car Czar” Steve Rattner in a high-profile program examining the future of the automotive industry and retail. Carroll’s talk, “The Future of the Automobile and Automotive Retail,” argued that the most significant shift in the automotive world was that the pace of innovation had migrated from Detroit to Silicon Valley — a seismic and irreversible change with profound implications for every dealer, OEM, and supplier in the room. He challenged Canada’s dealer network to embrace the opportunity in this disruption: “Some people see a trend and see a threat. Real innovative people see the same trend and see opportunity.” The talk explored the transformation of the vehicle itself — from software-defined powertrains and autonomous features to connected car services — and the equally profound transformation of the retail relationship between dealer and customer.

---
Source: https://jimcarroll.com/2013/02/keynote-cada-summit-2013-toronto-the-future-of-the-automobile-and-automotive-retail/