# Keynote: International Dairy-Deli-Bakery Association Annual Conference, New Orleans – Speed Is the New Metric in Food and Retail
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Jim Carroll delivered the keynote address at the International Dairy-Deli-Bakery Association (IDDBA) annual conference in New Orleans, Louisiana in June 2012, speaking to food retail executives and industry leaders in one of the most dynamic categories in the grocery sector. IDDBA is the premier association for dairy, deli, bakery, and food service professionals in North America, and its annual show brings together thousands of executives, buyers, and innovators from across the food supply chain. Carroll’s keynote, built around the theme that “speed is the new metric in food and retail,” challenged attendees to recognize that the pace of consumer preference change, the velocity of new product development cycles, and the speed of competitive response had all permanently accelerated — and that organizations still operating on annual planning cycles were structurally misaligned with the market. The event featured a high-profile speaker lineup including Paula Deen, Sarah Palin, and Terry Bradshaw, with Carroll delivering the strategic foresight keynote for the industry leadership audience.

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Source: https://jimcarroll.com/2012/06/keynote-international-dairy-deli-bakery-association-annual-conference-new-orleans-speed-is-the-new/