# CNBC : The Business of Innovation
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The air date for the five part CNBC series, "The Business of Innovation," hosted by Maria Bartiromo, has finally been set: it will air March 4, at 9PM EST, and again at midnight. It will air in Europe and Asia subsequent to that. I'm a featured guest expert on the show, chatting about what companies must do to instill a culture of innovation.

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Source: https://jimcarroll.com/2007/02/cnbc-the-business-of-innovation-2/