# Keynote Case Study: Swiss Innovation Forum / Swiss Economic Forum — The World Was Changing at a Furious Pace
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At the Swiss Innovation Forum, Jim spoke to 800+ European executives about global market velocity, business-model innovation, fast execution and the need to compete on quality, speed and agility rather than price alone. The Challenge: Successful companies could become paralyzed by rapid change, defending current models instead of building new ones. The Keynote: Coping in a World Changing at a Furious Pace: Forward-Thinking Innovation. The Message: Fast change rewards organizations willing to experiment, execute and reinvent before they are forced to. Six Trends: Global Market Velocity. Economic change and product cycles were accelerating. The Texas Frogs. Passive organizations risked being overtaken by change. Business-Model Innovation. Bold model change mattered more than minor product tweaks. Competing Beyond Price. Quality, speed and agility offered stronger differentiation. Rapid Execution Culture. Experimentation and fast execution had to become cultural habits. Global Case Studies. Lessons from major companies showed how agility creates advantage. IN A HIGH-VELOCITY WORLD, THE BIGGEST RISK IS MOVING TOO SLOWLY.

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Source: https://jimcarroll.com/2006/01/keynote-case-study-swiss-innovation-forum-swiss-economic-forum-the-world-was-changing-at-a-furious-pace/