An association newsletter has just published, for their executives, my article outlining some of the issues and trends that will affect them in 2004 and beyond. While the article is written from an association perspective, the trends are general enough that they should cause food for thought for everyone.
Examples of some of the issues the articles covers include these observations:
“The most pressing issue for your members through the next decade will result from the increasing pace of retirement within their organizations. As this happens, important knowledge will simply walk out the door, and your members must start preparing for this eventuality.”
“Many organizations are now witnessing slower rates of membership growth among younger people, as well as less member involvement by those under the age of 30. Issues of member attraction and relevance are increasingly becoming front and centre as a new generation takes on a greater role in the workforce.”
Read it here