# New video – “Why short term predictions are usually wrong”
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## Article Content
Right after September 11, a wide variety of pundits and experts made predictions as to the impact. In this clip, from a keynote to the International Newspaper Marketing Association, Jim Carroll offers a few of those predictions, and indicates what really happened. This was based on a keynote address he provided to the association, on the theme, "How Advertising and Consumer Markets will be Impacted by 9/11" [ video ]

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Source: https://jimcarroll.com/2003/04/new-video-why-short-term-predictions-are-usually-wrong/