Amazon is the elephant in every industry room. They will challenge and disrupt your business model and shake your belief in the future to the core.
Why not change that before it changes you? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first! As we witness the Amazonification of industries, deep insight into this massive-but-cheetah-like-elephant is critical. A fast strategy is required! Futurist Jim Carroll has a key message: Don’t compete — transform! When Amazonian scale disruption occurs, you can’t hope to compete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy. In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, personal interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.
Futurist Jim Carroll has headlined ‘Amazonification strategies’ at a wide variety of corporate leadership meetings and association events in the medical, dental and veterinary industries; in the global optometric industry; in the agricultural dealer market; in the home renovation sector, and many more. He has provided deep insight on the transformative strategies and mindset that needs to be pursued.
The acceleration of disintermediation via Amazon is a cruel reality of our modern day world. Think about the business model of a group of agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas.
In the era of Amazon, you can’t hope to compete on price — because you will watch your business disappear! Futurist and innovation expert Jim Carroll outlines the key trends, strategies and opportunities to be pursued in the ear of Amazonian acceleration!
