Reality Check – Virtual is Here To Stay,
So You Might As Well Get Good At It!
10 steps that will help you plan for and structure your online event.
Futurist Jim Carroll has invested 3,000+ hours in his virtual broadcast studio since the global crisis of 2020 began, and has appeared in multiple successful events worldwide. In this video, he shares with you what he has learned as to how to prepare for, plan, structure and produce your online event.
Step 1 – Come and Visit
- Your understanding of the possibilities is limited because all you have seen so far are poorly produced events by marginal online performers
- Jim Carroll has established the top highest rated virtual speaker broadcast studio in the world!
- Come ‘visit’ him in his home studio to see what is possible in terms of ‘stage set design,’ interactive possibilities, multimedia, special effects and more – contact him to arrange a ‘virtual tour’
Step 2 – Discuss the Goals
- During this visit, you’ll have an opportunity to clarify your message and your overall goals for the event
- Jim’s 25 year track record on stage allows him to assist you with the branding, objective and purpose of your event
- A successful online event is just like a live event – clarity of message, purpose and intent is critical
Step 3 – Finalize the Topic
- The impact of the global pandemic is transformative – it changes your business model, structure, interaction with customers, future plans, strategic goals
- In order to ensure your overall event works, take the time to examine and think about the topic, direction, tone and goals of your event
- Jim Carroll has a variety of potential topic directions based on our current post-pandemic world, including leadership, trends and action-oriented innovation topics
Step 4 – Consider the Layout
- It is pretty obvious that online events are different from live events – attention spans for your participants are pretty short!
- Engaging your participants is key in the virtual world
- Jim’s experience has taught him what works in terms of effective online structure for interaction
- Hence, the overall structure of your day *really matters*
- Insight needs to be given in short, sharp 5-7 minute segments
Step 5 – Finalize the Agenda
- At this point, you’ll have a good idea of what you need to accomplish with your virtual event
- You’ll may need to retain and engage a professional event planner or producer to assist you with your virtual event, just as you did with your previous face-to-face events
- Finalizing the agenda is a critical part of this process, helping you to finalize your day
Step 6 – Review Tech
- There are multiple different platforms, event architectures and structures that fit different online event requirements
- You need to carefully review the different platforms to align with your goals and objectives
- Jim can deliver his multimedia insight from his virtual studio in virtually any online platform – Zoom, GoTo Meetings, Webex are only a few – and online event sites such as Crowdcast.io and Vimeo Live
Step 7 – Get Going
- Plan, plan and more plans – with virtual, you need more planning than ever before!
- There are a lot of rolling elements to your online event, so now is a good time for a through review of your activities, structure, technology requirements, messaging and more
- You may consider engaging a digital event producer to ensure your event goes off without a hitch
Step 8 – Plan for PR
- Getting people to register for your event is often a challenge
- Jim Carroll can work with you in developing pre-event promotional material to build awareness
- Online video teasers, blog posts and other methods can also be used to build interest in your event
Step 9 – Do a Dry Run
- A day or two before, bring in your tech, planning and leadership staff for a dry run rehearsal
- Let’s make sure everyone is prepared to go live!
Step 10 – Go LIVE!
- And by now, you’re in good hands!
- With live events there is always the possibility of a glitch or two, but not to worry – with Jim’s assistance we will quickly resolve any issues!
Step 11 – Rethink It!
- Every list of 10 things should go to 11!
- Maybe you don’t actually need to do a LIVE event, but can share and distribute the critical leadership and trends insight via short, sharp, pre-recorded video segments
Think of Short, Sharp Shocks – with Customized Event Videos!
Let’s expand on the 11th step! This might include a pre-filmed video of TV production broadcast quality for internal distribution, or a series of weekly videos on a particular leadership issue, disruptive trend or other type of insight. I’ve been doing this already for years – a 20 minute production for Deloitte on the theme of “What Do World Class Innovators Do That Others Don’t Do”, filmed on set locations inside and outside; pre-filmed segments in my green screen studio with professional editing by my overseas video producer; and green screen video filmed in my world-class virtual broadcast studio.
I filmed a short clip in that very studio to put into perspective the scope of the opportunity – a video filmed in my virtual studio.
Customized Event Video Examples
You need to stretch your mind to the opportunity – a good example of the professional level of what is possible is found in my Deloitte video:
You can get a sense of the editing and production quality I bring to your small screen with a few of my general trend videos, which were filmed in my home studio and edited by my producer with context sensitive footage to highlight the trends at hand.
Another example of this type of work is found with my “Disruptive Trends” series of videos which take an expansive look at professional produced event videos.
Or, consider this take on particular industry trend videos!
How Has Covid 19 Changed Your Future?
The Salesforce / InsureTech Case Study
When Salesforce, the worlds largest CRM technology platform, went looking for an industry expert to open their segment for the global InsureTech conference, they asked me to update his in-depth industry insight with a detailed overview of how the insurance industry has been impacted by Covid-19. They asked me to deliver this in a concise 15 minute video that would be used in this virtual online conference.You can watch the entire video in one go right here.
Want to learn more? Contact me!