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The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.



BathFitter is a Canadian company that specializes in customized bathtub inserts – they’re an extremely successful company with an envious track record of growth.They know they can’t rest on their laurels thought, and so they are having me in this morning to keynote their annual franchise meeting.

The fun thing is that they tried to have me in way back in 2004, but I was already booked for an event. Using some rudimentary video tools, I filmed a clip from my bathtub at the time which they used to open up that event.

This morning, I’ll appear in person, but I’ve put together – with my awesome overseas editor Alex! – a 5 minute intro video that will be used before I come out on stage. It includes footage from my 2004 video.

In addition to this video, we filmed another pre-event video which was loaded into the customized mobile app they are using for their event. It plays into the key theme of my keynote – to get to the future, you need to invest in the future!

Do you want to spice up your event a bit in the same way, with highly customized event videos? Most keynote speakers will show up and give you a canned talk, and run away with your money with little effort. Not to disparage them, but that’s not me.

Get more for your investment, by reading what’s involved with these custom videos!

Here’s a clip you’ll need to get you thinking. I was brought in by a manufacturing company to speak at their global leadership meeting, with a predictive on key trends they need to align themselves to. And of course, I had to close with some guidance on what to do to deal with the reality of those trends.

The content was developed through very careful consultation with the CEO and leadership team, but its’ a good example of how I go from the trends to actual action plans.


In October, I will keynote the Tag & Label Institute annual general meeting in Amelia Island, Florida. I’ve put together two good summary videos that they will share with their attendees in advance of the event, to get them thinking about the issues that they must confront as an industry.

In the first one, I take a look at the key manufacturing trends which will impact this organization, and everyone in the world of manufacturing: 3D printing, the arrival of the smart factory with the Internet of Things, mass customization, rapid prototyping, advanced materials and more.

In the second one, I examine the 3 key issues that the organization needs to address in the short term. This came about as a result of a long consultative call with the CEO of the organization. A good part of my keynote will focus on these issues – that’s a key part of how I customize my keynote for the issues in the room. I don’t do canned stuff!

These are good examples of the types of pre-event videos I’ve been doing for clients, and they are proving to be a smash hit. Learn more!

Probably not.

Agility and flexibility in the retail sector is critical; I’m on stage in Orlando speaking to the issue of speed in retail.

Last week, in Las Vegas, I was the opening keynote for 3,000 people at the National Fire Protection Association annual conference.

I was asked to limit my remarks to 20 minutes. I don’t do TED talks – it’s difficult to fit in all the trends involving a fast future into a short time span! But I did some work, and cut myself back – and you can see the full (21 minute) talk here….

If you’ve been following me, you’ll know I’ve been doing a series of customized event videos which serve as promos for various client events. They’re short, to the point, and effective. 2-4 minutes in length.

Do they work? I’m headed to Houston right now, and the client reported that after they sent oft the video teaser, attendance registrations went up by 75%

Learn more about how I make them in this clip. The magic comes in two forms – I film in my home green screen studio, and then the magic is added by my awesome overseas video producer in Russia! Armine is actually from Armenia, and works in her day job in the TV scene in Moscow. In her spare time, she helps me out! The result is amazing! Literally. Give this a watch now.

Kick your event up a notch with your own customized video. Watch them here – and contact me for more information.

And stay tuned – we will soon be launching an opportunity for a cool video keynote summary! More details to come.

So, I had a potential client ask, “do you have any really futuristic video clips that don’t involve some of the trends of today?”

I’m not quite sure what the question actually means – interpreting what a client is looking for is sometimes a great mystery, which is why I always suggest that they jump on an exploratory conference call with me.

But if a client wants freaky futuristic stuff, I’ve got that too. Here’s a clip, where I’m on stage at the World Government Summit, talking about a future in which we might enhance the ability and capacity of our brains through Human-Computer Interface technology and off-brain storage, through what I would call a Yottabit ball. Sort of the type of stuff we might see in 2030 or further out.

The fact is, we will witness the next evolution of the size of the human brain with this type of thinking. Like, wires that go from our brain into a crystal ball that will help us to offload some of our thinking and brain processing. Current trends with HCI might lead us to this type of future.

But I don’t do a lot of this type of thing on stage. I really find that freaky doesn’t work in getting people to align themselves to the future.

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The National Fire Protection Association has booked me to headline their annual conference in Las Vegas this June.

As with every organization, they know that effective event marketing is a key to their success: and that they need to work harder to build attendance and interest in their events. To that end, I’ve been working relentlessly on some extremely customized, short videos that can be shared in advance of the event. Take a look at some of them here.

For this particular event, I pulled together 3 distinct video clips with my producer. Have a watch – they focus on future fire risk, accelerated infrastructure risk, virtual reality and more.

 
You can also watch the full, long version. We need to change things up a bit – long versions for the Web, shorter versions for social media!

Want to take your event to the next level? Work with a speaker who actually cares about your event and your own message – not theirs!

Do you want to book the same old boring speaker who will show up and deliver a canned message – or do you want to book someone who truly cares, and goes the extra mile? If you are like most people, you’ll do what you’ve alway done, and will end up with the same old boring, predictable, uninspiring leadership event. That’s sad.

The Admiral Beverage Group in Albuquerque, New Mexico, has booked me to come in for an upcoming leadership meeting that will focus on the future of retail, consumer behaviour and more. They join good company – organizations like Disney, The GAP and Godiva Chocolates have had me in for similar events.

To get the leadership team thinking in advance about the event, I went and filmed this little video clip about the event, trends and more. Give it a watch!

Then ask yourself – are you going to go out and book the same old boring speakers like you always do – or do you want to kick up your event a notch?

Are you ready for 2018?

You need to be. Change is fast and furious, and it’s everywhere. Watch this to understand what comes next — and what you need to do!

 

Production note: ‘green screened’ in my basement with my new iPhone X. The video quality of this phone is staggering! Awesome video edit done by my partner in Moscow, Armine Simonyan, aka Alexandra. Her work is wonderful!

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