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“Inaction in the face of opportunity is but an excuse!” – #Futurist Jim Carroll

Part of the role of a futurist is to provide people insight into the trends that will be a part of their future, but also to put into perspective the opportunities these trends present. A lot of people get excited when they see what I can offer in that regard.

But people are funny – and here’s a good story you can think about to see if you are suffering from a culture of inaction.

I recently had a call from a senior VP of a major company in the retail industry. She thought that it would be extremely helpful to bring me in to their upcoming corporate leadership meeting – with so much change in retail they need to be challenged in their thinking. With clients like Disney, The GAP, Pepsi, Godiva, and more, I certainly have a track record for doing just that – I spend a lot of time speaking to the massive and fast trends sweeping the world of retail. I even have separate keynote topics on retail and the Amazon effect.

Fast forward. She wrote back last week, indicating that their CEO didn’t think it was a good time to be doing this. As in, stay the course. Stick with the status quo. They didn’t need to be challenged right now ; they had a strategy and needed to see it through. They might think about doing a deep-dive future session next year. Something like that.

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