# Keynote Case Study: T. Rowe Price: Normal Wasn’t Coming Back. Opportunity Was.
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At the T. Rowe Price Investment Symposium, I shared the closing keynote program with Colin Powell and Charlie Cook in front of 600 executives and investment professionals, challenging them to look beyond post-crisis anxiety and focus on disruptive growth trends, new sectors, business model reinvention and long term opportunity. The keynote, “When Do We Get to Normal? Why Thinking BIG Will Help You Seize The Opportunities of the 21st Century,” made the point directly. Normal wasn’t coming back. Opportunity was. Investors were navigating volatility, disruption and a lingering post-crisis mindset. Bold thinking, disruptive growth, young upstarts and 21st century opportunity were the antidote. Six trends are shaping that shift. Disruptive Growth. Young, innovative companies are redefining sectors and creating new sources of value. Demographic Shifts. An aging population, retirement and evolving investor needs are reshaping the financial landscape. Technology Acceleration. Digital tools, AI and automation are reshaping markets, firms and the investor experience. Global Volatility. Geopolitical, economic and market uncertainty create both risk and opportunity for forward-looking investors. Data & Analytics. More data, better analytics and richer insights are becoming central to investment advantage. Thinking Big. A bold leadership mindset is essential to find opportunity, drive change and create long term value in a period of transformation. The next era of investment belongs to those who see opportunity inside disruption. This is one of several finance industry conversations where the message is the same. Volatility and opportunity are not opposites, they arrive together. You can browse more of that work in the case studies collection here.

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Source: https://jimcarroll.com/2026/09/t-rowe-price-normal-wasnt-coming-back-opportunity-was/