Most effective Web sites feature a ‘hero image’ which is designed to grab your attention AND get across in one simple sentence what it is you provide.
Mine changed – specifically with the ‘hero text’ which ran ever since the newest version of my Web site launched in 2019.
That section went from this:
So why did I go from:
“I align you to the future by providing you with highly customized trends & industry research, delivered in a compelling motivational style”
“I help CEOs achieve their strategic objectives by aligning their organizations to a disruptive, accelerating future. It’s powerful leadership insight based on detailed, specific industry trends – delivered within a fast-paced keynote with a compelling motivational style!”
It’s directly related to the nature of the world of business today.
The reality that any CEO faces today is a rapidly changing landscape. Products go out of date faster, skills become more irrelevant faster, business models shift quicker, customer expectations accelerate at a greater pace, new competitors now emerge at blinding speed, and the scope and speed of required R&D keep increasing faster. Name just about any metric, and today’s CEO and senior executive have to deal with a greater number of challenging issues and need to do it at a pace that is nothing like it was yesterday. It will only get faster – that’s why the word agility and speed has dominated the corner suite for some time.
There’s a reason two of my books bear the titles The Future Belongs to Those Who Are Fast and Think Big, Start Small, Scale Fast! – both speak to the issues of dealing with transformation and disruption in a fast-moving world.
To deal with this reality, the last ten years have seen a renewed emphasis and an actual increase in the number of CEO-level corporate retreats. And I’ve been booked to come in and open these events for organizations like Yum! Brands, NASA, Disney, Volvo, Black & Veech, Rich Foods, Perkin Elmer, and a large number of other Fortune 2000 organizations. In all of these situations, the CEO or senior leadership executive has found it necessary to align their team to the reality of a faster future and the transformation of everything around them.
As part of the preparation for these events, I usually end up on one or two conference calls with the CEO; the first, the exploratory dance while they determine if I am the right person to open their event, and the second, a detailed call to prep for the event. The latter will often include a discussion of the process by which I align my message, material, and research to their message; we are often in sync. In that way, I am helping to set the stage for the transformation or disruption that they are hoping to achieve.
What this has led to is a very definite shift in my business with a stunning array of complex keynotes on behalf of many global CEOs. Here’s a sampling; some of these are global icons with billions in revenue, while others are smaller with revenues from $250 million to $1 billion. Behind each topic description is a highly customized, very detailed, and topic-specific keynote crafted specifically for the client and CEO.
- “The future of the space industry” for NASA – twice – in Houston and the Goddard Space Center
- “The future of pharma and healthcare” for Pfizer in Paris – 6 months before Covid
- “The transformation of infrastructure – energy, water, telecom, roads and buildings” for Black and Veach
- “The era of hyperconnected medicine” for Perkin Elmer
- “Consumers, food and retail post-Covid” for Rich Food Corporation
- “The disruption of the energy industry” for Siemens Energy
- “The future of golf” for the PGA of America in Boston and Orlando
- “The next 100 years in agriculture and farming” for Wilbur Ellis’s 100th anniversary CEO meeting
- “Innovation in the World of Upside Down Trends” for the Walt Disney Corporation
- “Self-Driving Cars, Electric Vehicles, and the Sharing Economy” for Mercedes
- “The Acceleration of Legal Risk in the Era of Disruption” for Eversheds Sutherland global partner meeting
- “The Acceleration of Personalized Medicine in the Era of Exponential Genomics” for Genentech Pharma
- “The Future Impact of Internet of Things” for Whirlpool / Maytag
- “The Future of Forward-Oriented Insurance” for New York Life
- “Prognostic Diagnostics, Self-Driving and the Future of Trucks” for Volvo / Mac Trucks
- “Transitioning Industrial Markets” for General Dynamics / Northrop Grumman
- “The Future and the Next Economy” for Blackrock
- “The Future of Energy Utilities: Connected, Intelligent, Localized” for Itron Technologies
- “The Acceleration of Food Trends & Fast Consumers” for Godiva Chocolates / Ulker Brands
- “The Future of Manufacturing – Smart, Additive, Accelerated” for Amsted
- “3D Printing, Fast Innovation & The Future of Manufacturing” for LeGrand
- “The Future of Packaging and Consumer Products” for Ammega Industries
- “Bold Steps with Disruptive Energy Change” for Dominion Energy
- “Agriculture, Food and the Future” for the Wegner Grop
- “Fast science and agriculture” for Nutrien
- “The Reinvention of Material Science” for Arconic
- “The Inevitabilty of Autonomy and Electric” for Kaltire
- “Construction Methodologies: Faster, More Complex, and Skills Accelerant” for Alberici Group
- “The Potential for Amazonian Disruption” for Henry Schein
- “Shifting the Role of the Pharmacist” for McKesson
- “The Energy Industry Being MP3’d” for PG&E
- “Leadership in the Era of Economic Grief” for Compass Food Group
All of these events have involved very detailed, niche-oriented topics organized around the broad themes of the future, trends, disruption, transformation, and innovation. I’ve become known as ‘the guy‘ for many of my speaker bureau partners (I’m represented by many of the top agencies in the world) as the ‘go-to’ for the ability to take on very detailed, very specific topics.
An interesting angle is that I’ve learned that many of these CEOs have spent time on my Web site, reading my materials, and watching several of my videos. The CEO of Lennox – one of the world’s largest HVAC brands – specifically commented that it was my Youtube videos on disruptive thinking that grabbed his attention. Another observed that it was this summary on my home page that crystallized his belief that I could help him set the tone at his critical leadership meeting:”
- SEE DISRUPTIVE TRENDS: you’ll better understand the trends that will impact you in the near and longer-term
- FOCUS ON OPPORTUNITY: you will achieve clarity on the trends that really matter
- ALIGN TO DISRUPTION: you will shift your thinking to the actions that really matter
- UNLOCK CREATIVITY: you will discover that it’s buried in your teams – and how you can let it out
- ACHIEVE AGILITY: you will learn more about the role of fast-teams
- ENHANCE YOUR SPEED: you will discover how to better align to our faster future
- ACCELERATE INNOVATION: you will find ways to rethink your strategic pipeline
- COLLABORATE MORE: you will maximize the benefit of your internal idea factory
- DELIVER ON GROWTH OPPORTUNITIES: you shift from reactive defense to disruptive offense
So what does this mean for you?
As a leader, you might be struggling with the transformation, disruption, and change occurring within your industry. You need to fire up your team and realign them toa. faster future – and have decided to do this within an internal leadership meeting or corporate retreat.
Know that you will be in good hands doing this with me.
Contact me and we’ll talk!