Instant, Faster Obsolescence : The Impact on Your Products, Your Brand, and Your Sales Opportunities!

This was my daily post today – and it’s probably important to put some additional context on it.

So I decided to hit my virtual broadcast studio to film a short show about what the trend towards faster product obsolescence and faster innovation really means. Give it a watch – and look for my 1982 laptop computer!

In the video, I reference and then play 3 videos. Here’s what you need to watch.

First, “Things from the Olden Days” – this is a clip from a keynote for Volvo/Mac Trucks in which I tell the story of my sons and their reaction to stuff around the house as being from the olden days.

Things from the olden days? Read the original post:

“10 Things My Kids Think Are From the Olden Days” – Early thoughts on the era of instant obsolescence

Here’s the thing – if you don’t keep up to date, your brand becomes tired, irrelevant, old. Here’s a clip from a keynote for Yum Brands (KFC, Taco Bell, Pizza Hut) in 2009 on that issue. It’s an even bigger issue today!

Now read this post, and run through the checklist. Is your brand tired?

Analysis: Why Is Your Brand Suddenly from the ‘Olden Days?’

Last but not least, here’s a clip from a keynote for Philips Medical – around the theme that your sales force needs to keep up to date with change, because ‘it’s not a widget anymore.’

The future belongs to those who are fast. You need to be faster!

Particularly when everything you are doing right now is from the olden days!