# Innovation and Creativity? The Inspiration is In Your Ketchup Bottle (From the Vaults!)
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## Article Content
In 2003, SAP had me in for a keynote on innovation; I was transitioning from being a technology-oriented speaker to my role as a futurist, innovation, and creativity expert. It was a hell of a keynote - they ended up rebooking me for about 30 events through the next 3 years, and was a speech that literally set my career on fire. Here's a clip where I'm talking about creativity .... and ketchup! What a topic - for a time, I actually had keynotes with ketchup as the framework! Here I am during the start of my keynote for the American Payroll Association Conference. And it even turned into a newspaper column: One of my Globe & Mail columns focused on the issue of change: "Go on, admit it: You still set the "upside-down" ketchup bottle down cap up.....Of course, we can all be forgiven for an inability to cope with ketchup bottle change because it involves instinct and ingrained behavior. It's when we can't deal with another kind of change -- things that you have to control and adapt to -- that things go wrong."[ article ]  

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Source: https://jimcarroll.com/2022/01/innovation-and-creativity-the-inspiration-is-in-your-ketchup-bottle-from-the-vaults/