“COVID-19 is not a disruption. It’s an accelerant. It has fast-tracked everything that is good – but has also magnified everything that is bad!” – Futurist Jim Carroll
It’s almost as if your future can’t have nice things! Just when you thought that the miracle of fast pharmaceutical science and vaccines might save your future, you discover that the looney-bin-whack-job-anti-vaxxer-crazy people who surround you are now taking away that very same future.
Welcome to your new reality!
Back to the point – the phrase for this quote came from a custom virtual keynote production that I was preparing at this time last year for a global insurance conference on behalf of my client, Salesforce. This is a short clip from the full 15-minute production; in this particular segment, I’m outlining how the pandemic has shifted and changed – faster – every single aspect of the customer relationship. Both good and bad.
If you have not realigned your strategic thinking to this fact, you’re now operating at a competitive disadvantage. Companies have learned to operate at speed; teams have developed a new form of virtual, instant collaborative capability; industries are disrupting themselves today at a speed that was incomprehensible and unimagined in early 2020.
Everything is faster, acceleration keeps increasing, and there is nothing to pump the brakes – except when massive, widespread societal insanity throws yet another curveball.
Then you are returned to the reality that volatility is the new normal, and the future you thought you had suffers a setback as a new negative reality blows every assumption you had right out the window.
Everything is faster now – and sadly, that applies to both the good and the bad.