“The scale of your opportunity is really defined by the reach of your imagination!” – Futurist Jim Carroll
Here’s a truism: every industry is changing crazy-fast with new ideas and once-crazy concepts at the core of a new future. The retail industry is now thinking about the opportunity for custom small-area radio stations to interact with consumers who are there for a curb-side pickup; manufacturing is quickly aligning to robotic operation to provide for social distancing; supply chains have moved from ‘just-in-time’ to ‘lets-order-it-just-in-case;’ sports has gone from ‘it will never happen without an audience’ to ‘let’s make a cardboard cutout!’
Imagination and reinvention rule the future. Is it a part of your DNA?
My own imagination is on overdrive, and I can barely put the brakes on! I’ve got so many potential projects in my virtual broadcast studio that I can barely build a list. New stage sets, new technologies for interaction, a different camera angle, innovative video tools to emphasize a key point during a talk, ways to edit in text that will pop out a key point for a client, new virtual event platforms … the mind boggles!
What is evident with this massive reinvention occurring all around us is that some people are choosing to come along for the voyage, but others are stuck in irrelevance.
Which individual are you?
To reinvent for the scope of the opportunity that is emerging, you’ve got to think big – we’ve never had a great motivational speaker whose only claim to fame was to summit the smallest mountain!
The decisions are you are making at this very moment will determine how well you can capitalize as the floor of the universe beneath your feet continue to shift. It’s better to develop some flexibility in your stance to ride it out, rather than planting yourself firmly in a pose of rigidity.