“Having a great idea is easy – turning it into reality is hard work! But that doesn’t mean you shouldn’t try!” – Futurist Jim Carroll
Check out the couch. Actually, there are two of them. I’ve been thinking for days about how I might be able to virtually sit on a virtual couch. I think I have a path.
This is an image clip from a little video I did yesterday about a video that comes out later today – “How Covid-19 Has Changed the Global Insurance Industry.” I was commissioned by the global tech powerhouse Salesforce.com to prepare a 15 minute overview of the key trends which have swept this sector – it’s a project that began in early August, and only now surfaces for public viewing. (The virtual conference in which it is being shared, ITC Global, or Insuretech Connect, was delayed a month.)
The project was a joint effort, with my work in front of the green screen and the awesome production, editing and creative insight skills of my overseas video partner Armine Simonyan. I’m hugely proud of it and will be excited to share it in multiple forums – it’s pretty epic!
Ideas? They can be a dime a dozen, but each one that works can be worth far more than that if brought to light! That’s why I keep incessantly pushing the studio boundaries, with new sets, new concepts, new ideas, new challenges.
Such as a couch. I mean, why not?
While you keep going to a lot of awful virtual conferences with the proverbial speaker looking like a hostage in a hostage video, a sullen look on their face as they stare into a Webcam with a bookshelf behind them – I’m busy trying to figure out how to sit down on a virtual couch. This new world involves both delivering concise, world-class insight (such as how Covid has changed your industry, business model or operating assumptions) and doing so in a compelling, eye-grabbing manner.
Reality – online events are more like TV than a linear conference, and we need to up the production value to a huge degree in order to have an effective tool to get critical insight across.
So, I’ve got a couch. Now I just need to figure out a plan.