“At times like these, the future is an objective, not a plan. Clarity is not an option!” – Futurist Jim Carroll
I remember back in the olden days – say, 2 months ago – that I would often respond, when asked about a certain trend:
“Sometimes we don’t know where exactly we are going but we are making great time!”
That is a more accurate assessment of our reality today than ever before.
Does the absence of clarity imply a need for inaction? Do we always need a perfect understanding of where we are going in order to make a commitment? Not at all!
At this moment in time, I seriously wonder how long it might ever take the traditional meetings and events industry – the mainstay of my career for the last 25 years – to come back, if it does come back at all. The hurdles to a world in which a bunch of people get in a small tube to travel to an enclosed room sharing space in close proximity with other people seem absolutely overwhelming at this point in time. And having aged one more year yesterday, I wonder if my potential retirement might be arriving sooner than planned.
Does that mean I should simply stop trying to plan for the future? Not at all – that’s why I’m launching a weekly webinar starting tomorrow. Yesterday, I invested in the Zoom Webinar service to enhance my offerings – so I now have multiple platforms in which I can reach out to a potential audience. I know it will take a lot of work and tremendous effort to build up my reach – the virtual world is crowded to say the least. But I believe I have a message, and I believe that there are people who are eager to here it.
So with that in mind – I absolutely refuse to stand still and stop innovating! I intend to keep trying to move forward, investing in the future – until the future might tell me otherwise!
Because inaction in the face of uncertainty simply accelerates the absence of clarity.
How about you?