There is no doubt that the continuing news about the Covid-19 outbreak will have an impact on the global meetings and events industry. We’ve recently seen cancellations of large scale events such as the Mobile World Congress in Barcelona and Facebook’s Global Marketing Summit in San Francisco due to concerns about the coronavirus. Behind the scenes, there are more as corporate organizations begin a pullback.
What does it mean in the long term? Get ready for a series of articles, prognostications and spin from vested-interest companies that we will see a rise in virtual meetings! Webcasts! And more!
It won’t happen. Some organizations will shift a bit more … but in the long term, conferences, events and meetings will still be here.
Why? Post 9-11, all kinds of people predicted that we would see the end of corporate meetings, annual conferences and incentive trips. Instead, they said, given the fear and concern with travel, and the rapid evolution of new technologies, most meetings would go virtual. Webcasts. and things like that were all the rage!
Back then, I called out this idiocy for what it was, and wrote an article for a leading meetings industry publication, Successful Meetings, entitled Get Real.
A key comment? “An event is as much about team building and networking as it is content.” At the end of the day, its about a group of people getting together, getting inspired, sharing ideas, and moving the future forward.”
That will never change. Read the article here