“Beware the path of diminished ambition – it usually leads to the road of under achievement!” – Futurist Jim Carroll
How often do you hear the phrase, “it can’t be done!” That’s one of the innovation killer phrases on my list of things that cause an organization to die. It’s also one of the worst phrases that we can use in the world of business today:
Is your eye on the prize wandering a little too much? If so, maybe it’s because you are letting diminished ambition kill your passion for the purpose.
Great ideas are often destroyed by a lack of enthusiasm, a diminishing sense of ambition and a decline in effort. Are your innovation efforts and bold goals suffering in that way?
One of the most difficult challenges when it comes to building an effective innovation culture is not just keeping everyone focused on the end goal, but keeping them focused on the scope of the opportunity. Many people find big goals too lofty, too far out of reach, too unattainable to be realistic – and because of that, implicitly decide that it cannot be done.
With that, bold goals become small actions.
And that attitude can kill the project and the effort dead in its tracks!
Manage your ambition. Nurture it and feed it, and keep it intact, because it’s critical to your overall success.