“Your comfort zone will quickly become uncomfortable if you don’t align to faster change!” – Futurist Jim Carroll
It’s way too easy to become comfortable with the status quo. And then, before you know it, things have changed, and your comfort zone is gone!
And the reality of today’s world is that things change faster than ever before. Think about the point and shoot digital camera on the screen. One day, they didn’t exist. Then they did, and people bought a lot. Then, iPhones and smartphones came along, and the need for a separate camera device pretty much disappeared.
All of this came about in a time span of less than 15 years. One day, a market exists – and then, it does not.
How can you possibly have a comfort zone with your business strategy when products appear and disappear at a blistering pace? How can you have a comfort zone with the skills that you have when those very skills are becoming irrelevant and out of date almost overnight? How can you be happy with the current customer and market dynamics when Amazon continues to challenge every single strategy you might ever pursue?
How can you even have a comfort zone when the actual longevity of that zone becomes shorter and shorter, each and every moment?
Abandon any sense of comfort – innovate from your discomfort instead. Don’t become complacent – be relentlessly vigilant. A pretext of invisibility should instead be a mindset of continual reinvention.
One of my main tag lines on stage – and the title of one of my books – is that the ‘future belongs to those who are fast.’ If that is the reality, then the very idea of a comfort zone is out of date.
Some months back I wrote this: “Find the thing that makes you the most uncomfortable. Now, do that thing!”
And previous to that, I wrote: “Get comfortable with the uncomfortable, familiar with the unfamiliar, decisive with the indecisive, active with the inactive, and bold with the timid. These are not normal times – step out of your zone, and with both eyes open, jump into the unknown!”