“The problem with an assumption is that it usually becomes an excuse for inaction!” –#Futurist Jim Carroll
People assume things. Such as the idea that what they sell now will always be what they sell in the future. They’ll sell it to same old customers with the same old value proposition, never changing what they do because they assume that no one else will ever come along to change things up.
Blockbuster and Kodak had a great business model for a time, built on a foundation of assumptions.
Assumptions can ruin you since they reinforce your inability to make decisions – because you assume you don’t need to make any. They help to build walls of belief systems that hide you from the stark realities that you are faced with. They stop you for peering around your blind spots to see what might be around the corner.
And so you go forward based on the idea that nothing will ever change – until it does! And then you are wondering, “whoah, where did that come from?”
It comes from your overall belief system built upon a platform of incorrect and invalid assumptions.
Often on stage, I’ll run with one of my go-to phrases: “Challenge assumptions! Eliminate habit! Banish routine!”
That’s why every day it’s a good idea to run through a list of some of the assumptions that guide you in your day to day activities. Be prepared to examine them through a lens of honesty. Deconstruct them, challenge them, put them to the test.
Because at the end of the day, the assumptions you make are often the platform on which you will fail.