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title: "Daily Inspiration: “You don’t need a business case – you need a velocity case!”"
canonical: https://jimcarroll.com/2018/12/you-dont-need-a/
updated: 2019-04-30T00:09:44+00:00
---

# Daily Inspiration: “You don’t need a business case – you need a velocity case!”

“You don’t need a business case – you need a velocity case!” – Futurist  Jim Carroll

![](/wp-content/uploads/2019/04/VelocityCase-copy.jpeg)

Here’s a great photo from my keynote last month in Muscat, Oman, with a room full of executives from the global transportation, trucking and supply chain industry!

Check the slide on the screen – if you follow me, you’ll know that is my standard closing slide. It’s the one that I notice people scrambling to write down in their notes, because it has caught their attention and imagination. It gives them a structure for their plan to implement the message I deliver on stage.

Look at the third bullet – ‘scale fast.’ One of my key themes through the years has been that “faster is the new fast” — that the biggest challenge that organizations must now face is how to keep up with the high-velocity economy and the pace of rapid change that envelopes them.

In that context, think about these potential realities of the way you might work and plan today:

– by the time you come up with a business case, it might already be outdated

– by the time you have a great plan, it will be too late to implement it

– by the time you’ve assembled the right team, your need for them will likely have disappeared

– by the time you get your new product to market, it might already be obsolete

– by the time you figure out how to deal with your competitors, you’ll have new ones

– by the time you figure out how to build a great customer relationship, they will probably have moved on to someone else

– by the time you have developed a great new brand image, people probably view you as already being from the olden days

– by the time you figure out how implement a structure for speed and are moving fast, you are probably already moving as slow as molasses compared to your competition

– by the time you think you’ve got things figured out, your insight has already been superseded by new trends

– as soon as you have figured out the next great opportunity, the opportunity is already gone

Far-fetched? Not in the era of acceleration!