---
type: Web Page
title: "Keynote: Benefiq 2018, Quebec, Canada – Personalized Food & Wellness Trends"
canonical: https://jimcarroll.com/2018/10/benefiq-2018-quebec-canada-personalized-food-wellness-trends/
updated: 2019-11-10T08:36:53+00:00
---

# Keynote: Benefiq 2018, Quebec, Canada – Personalized Food & Wellness Trends

We’re on the edge of the era of an absolutely massive trend that brings together multiple industries all at once: healthcare and genomics, technology and mobile devices, food and consumer product companies, and wellness and life insurance companies. What’s up? That’s what I covered in my keynote for this conference focused on the concepts and trends surrounding ‘functional foods’ – and an era of what I’ve come to call ‘real time customizable food programming,’ in which your consumption is directly related to your genetic profile, and monitored and adjusted in real time. Learn more from the [post](https://jimcarroll.com/2019/01/19-trends-for-2019-8-you-are-what-you-eat-soon-youll-eat-who-you-are/) that I wrote after the event – it’s trend #8 of my ‘[19 Trends for 2019′.](https://2019.jimcarroll.com)

![](/wp-content/uploads/2019/04/YouAreWhatYouEat.jpeg)

Pre-Keynote Video: A Sneak Peak of My Topic