“Disruption destroys time – be driven by a compelling sense of urgency!” – Futurist Jim Carroll
Amazon is everywhere, not just retail.
It’s changing the home renovation space through disruptive contract manufacturing structures. Manufacturing through massive change to supply chain concepts. The recycling industry through the generation of unbelievable quantities of landfill. Transportation and energy through concepts involving drone delivery of products, with the acceleration of related battery technology. Amazon is everything, and Amazon is everywhere.
Yet I see an attitude of complacency in many of my clients. “Yes, we know we will be affected, but we have lots of time to figure it out.” No, you don’t.
When Amazonian scale disruption occurs, you can’t hope to compete on the old rules – you need new rules. Your old ideas won’t work – you need different ideas and a different strategy. In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, personal interaction and other factors.
You need an ‘Amazonification strategy.’ The acceleration of business model change via Amazon is a cruel reality of our modern day world. And the key thing is, you don’t have a a lot of time.