“What part of ‘it’s inevitable’ did you not understand?” – Futurist Jim Carroll
People are aware of many disruptive trends, but then go into denial as to their likelihood of happening. I see it all the time.
They then complain when the future happens. Perhaps, deep inside they are wishing for some relief from change; they silently hope that time stands still; that progress won’t march on. Yet the future doesn’t hold back. It’s relentless, unstoppable, a force of nature as inviolable as mass, gravity and light. Why fight it’s reality?
But people do, and the consequences become all too harsh – business models disappear, products become obsolete, brand propositions blow up, new competitors steamroll the old structure; other nations innovate while you stand still.
Inevitability should drive many of your decisions and actions. Otherwise, you’ll spend more time looking back with regret, and less time looking forward for opportunity! As an aside, I was in the pool thinking of this quote today, ready to start the search for an image to go with it. Then I opened my laptop, and there was a message with some wonderful photos from my Las Vegas keynote last month!
And so a big shoutout to Pure Light Images/Laurie DeWitt for the fabulous picture – there’s a few more which I will use in the months to come. She obviously does wonderful work.