---
type: Web Page
title: "Video: When the World Gets Flat, Put a Ripple in It!"
canonical: https://jimcarroll.com/2017/11/video-when-the-world-gets-flat-put-a-ripple-in-it/
updated: 2017-11-22T12:38:00+00:00
---

# Video: When the World Gets Flat, Put a Ripple in It!

Too many companies and professions, when faced with disruption and change, fall into the vicious trap of competing on price.

In this video from a recent keynote, I speak about the mindset and strategies to avoid this vicious hell – by elevating your role and services, in this case by speaking to a group of optometrists!

[The Evolution of Optometry](https://vimeo.com/244033501) from [jimcarroll](https://vimeo.com/jimcarroll) on [Vimeo](https://vimeo.com).