I’m always thinking about my clients and my keynotes and the messages that I need to deliver on stage. With that, I’m always keeping my eye open for a good business parable. So here’s another one, that came from a unique opportunity for a quick little ski lesson from one of the top downhill racers in the world, Larisa Yurkiw.
I was skiing this weekend at my home ski club — it’s a small eastern hill known as Georgian Peaks. Bluebird skies and great conditions. And so at one point, I came down one particular run — Rogers — which is rather steep and challenging for someone who only took up the sport at the age of 40.
Normally, I would look like a total doofus on this hill, but the conditions were so good that maybe I looked like I knew what I was doing or faked it well. But I felt that I actually skied it pretty well.
And then a voice in the lift line behind me — “I followed you all the way down!” Larisa Yurkiw was standing there. “Let’s do a few more runs.”
If you don’t know Larisa’s story, you should. She started at the same small Ontario ski hill, and progressed to the elite of the global downhill ski racing circuit, racing against her friends Lindsay Vonn, Julie Mancuso and others. Before her retirement, she was ranked number 3 in the world, competed in the Olympics, and more. What makes the story more unique is that she did it all on her own terms, establishing and funding her own ski team because the national sports association didn’t step up and believe in her. She did!
It’s a great story, and she’s now telling it in a powerful stage keynote – A Daring Need for Speed. (Full disclosure : I’ve been mentoring Larisa on how to take her story to the stage, and she’s doing a great job. If you are looking for a powerhouse speaker with a fascinating keynote, check her out!)
Back to my story — so we went up the lift, and then she gave me a tip at the top. I might not have it exactly right, but it was something like this:
“Focus forward — keep your shoulders pointed to where you want to go. And be like a slinky. You never know what the next bump in the snow is going to throw at you, so you need to be prepared for anything. You can only do that if you are in a position that will let you flex quickly.”
The essence of her 2 point lesson for me was to keep focused on where I was trying to go, and to be flexible and agile in my stance. Did it work? We did several more runs together, and I felt a fair bit more control in what I was doing. It’s too bad the season is coming to an end!
But for me, there was more than just a quick ski lesson — there was a great business story in that simple guidance! It’s almost the perfect business leadership lesson for the high velocity economy! With business model disruption, the emergence of new, nimble competitors, the onrush of technological change, challenging consumers and more, organizations today must have have more flexibility than ever before to respond to a sudden change in conditions, just as on a ski hill.
But that must be done in the context of keeping a key goal and strategy in mind — staying focused on where you want to go on the journey.
So your leadership lesson for today? Focus forward & be a slinky – simple, yet effective and compelling!