---
title: "Daily Inspiration: “Innovation is like a tee shot – it is deceptively simple in concept, yet endlessly difficult to achieve with any degree of consistency”"
canonical: https://jimcarroll.com/2017/02/the-story-behind-the-picture-innovation-is-like-a-tee-shot/
updated: 2022-01-25T14:44:43+00:00
---

# Daily Inspiration: “Innovation is like a tee shot – it is deceptively simple in concept, yet endlessly difficult to achieve with any degree of consistency”

*“Innovation is like a tee shot – it is deceptively simple in concept, yet endlessly difficult to achieve with any degree of consistency”* – Jim Carroll

So I golf. Not well, but I have goals. Which makes the fact that the PGA of America has invited me in to keynote their organization twice all the much more remarkable.

/wp-content/uploads/2017/02/TeeShotInnovation.jpg

This shot is from my keynote for the PGA Merchandise Show — I was invited in for a keynote on how technology could be used to help to grow the game. You can watch the [entire keynote](/2016/02/trend-golf-technology-and-growing-the-game-my-most-recent-keynote-for-the-pga/) online. I also led a panel with senior executives from tech companies in the golf industry, including one of the fastest growing and most infleuential in the sport, [TopGolf](/2016/05/growing-the-game-topgolf-from-the-pga-merchandise-show/).

I slice often. But not always. And it won’t be forever. So it is with innovation – you can try and fail. Not always. And it won’t be forever if you keep at it!