On an exploratory conference call with a client, the question came up: “we’ve had speakers before who didn’t really take any time to customize to our audience. Will you?”
If you are investing in a keynote speaker for your annual event or leadership meeting, you need to make sure you aren’t getting some bland, generic talk. You need detailed, customized research.
That’s my middle name. Have a look at this PDF: 268 pages of tightly focused research on trends impacting retail, including beacon technology, the impact of the Internet of Things, intelligent packaging, active packaging, mobile influencers and more.
This is all prep for a talk I will be doing in a bit of time on future trends in retail for a global leadership meeting of a major food company.
Their goal is to have their folks understand the key trends and opportunities for innovation in their sector. I’d say they are getting that, and then some!