I’m in the airport lounge at LAS. 3 keynotes in 13 days, all of them wildly successful.
I realized this morning that I’ve now done close to 100 keynotes / executive sessions in this town in the last 15 years, with audiences as small as 30 (a group of legal executives for a massive global infrastructure company), to 7,000 (Burger King’s global franchise conference at the Centre for the Performing Arts,) to 1,000 executives for liquor companies …. how appropriate for Vegas!
Las Vegas is where a keynote speaker earns their stripes. You get on stage with an audience that is tired, overwhelmed, diverted by distractions, and needs a high energy speaker to get their attention.
Which is why my tag line, when people ask me what I do for a living, is “I go out and talk to large groups of hungover people!” And that’s the line I use when I walk out on stage and introduce myself to the audience.
The city provides a buzz that is comparable elsewhere for a speaker — with the result that some of my best work has been done in this city. (I’ve had some marginal results as well; every speaker does…..)
Let’s put it into perspective. In the last 13 days, I’ve done keynotes for:
- a group of recruitment professionals, seeking insight into how to engage and attract the next generation of doctors
- a major North American construction company
- and an audience of 2,000 for the American Production and Inventory Control Society
When you get on stage on stage in Las Vegas, it can be the most exhilarating experience in your life. It’s Vegas! The staging is wonderful. The buzz is vibrant. The Twitter feed is alive. And if you do it right, you win the audience.
When you are on stage in Las Vegas, you have a massive opportunity to do your best work : engage, inspire and motivate! And you come away with a feeling that as a global futurist and keynote speaker, you’ve changed lives!
It might be a city that often has the toughest audience in the world, but it’s where as a keynote speaker, you prove your worth.