“I keep discovering things that I think world-class inno- vators do, such as focus on their speed and ability to change. They focus on understanding how their customers are chang- ing or changing their business model before they change it themselves”[/caption] Here’s a quick little article in which I’m asked a variety of questions around innovation. Get the PDF. A few key observations that I make:
- “I think people shouldn’t make the word [innovation] mysterious. They need to understand that it’s not just about the invention of new products or new services. It goes back to that fundamental issue of ‘how do I run my business better, grow my business and transform my business.’ I think if people get caught up on innovation as new product development, they miss a huge opportunity in terms of what they can do.”
- “One of my catchphrases, which I picked up from a big financial client, is: “Think big, start small, scale fast.” That can work for big organizations, but it can also work for a small company.
“Think big”—you’re small and obviously want to grow. You’ve got to have really big ideas and big goals in terms of what you might hope to accomplish, in terms of trying new ideas and exploring new things and doing things you haven’t done before.
“Start small”—play with a lot of new technologies, try a lot of new ideas, take risks. Do some projects in which you might succeed at some things and you might fail, but at least do things. So you start small, you try out a whole bunch of small things. This builds up your experience, and the more experience you have, the better position you’re in for success in the future.
“Scale fast”—learn how to scale it. How do you ensure you can keep doing these things as you grow?