---
type: Web Page
title: "Keynote: Volvo & Mac Trucks, Dallas – How to Sell Proactive, Self-Diagnosing, Connected, Data Driven Trucks"
canonical: https://jimcarroll.com/2015/04/volvo-trucks-dallas-how-to-sell-proactive-self-diagnosing-connected-data-driven-trucks/
updated: 2022-02-11T20:59:58+00:00
---

# Keynote: Volvo & Mac Trucks, Dallas – How to Sell Proactive, Self-Diagnosing, Connected, Data Driven Trucks

The typical truck today contains more technology than a Cessna airplane. They are connected, aware, and full of leading edge technology, such that we can predict with a high degree of accuracy when they might break down. This trend, known as predictive diagnostics, changes the very nature of what an organization like Volvo sells – it’s no longer just a truck, but a service level uptime guarantee. That’s the message that I brought on stage for this dealer meeting. I guess they liked me, because they immediately rebooked me for another event a few months later!

![](/wp-content/uploads/2019/04/WidgetSale.jpeg)