If anything, the year 2015 is going to be the year of ‘continuous business model disruption.’ It’s happening everywhere.
The CEO of a major US energy company hired me to do a video that he would use on stage as part of the opening of a big energy conference. Here’s the result — could the energy industry be MP3’d, as consumers and mobile technology redefine the essence of the industry.
The video is a a provocative little film clip that I filmed with TAG Productions in San Francisco in August — we took a half day to shoot and get some basic material down, and then they worked their magic to make a magical video!
But the video does pose some tough questions. Every industry today is subject to dramatic transformation, disruption and significant change.
Could your industry me Mp3’d as well? It’s a valid question!