---
title: "Trend: Could the Energy Industry be “MP3’d?”"
canonical: https://jimcarroll.com/2014/09/trend-could-the-energy-industry-be-mp3d/
updated: 2020-02-23T11:30:34+00:00
---

# Trend: Could the Energy Industry be “MP3’d?”

If anything, the year 2015 is going to be the year of ‘continuous business model disruption.’ It’s happening everywhere.

The CEO of a major US energy company hired me to do a video that he would use on stage as part of the opening of a big energy conference. Here’s the result — could the energy industry be MP3’d, as consumers and mobile technology redefine the essence of the industry.

https://www.youtube.com/embed/1TMJYGBbY4g

Think about the video in the context of literally any other industry, and you can see the same trends unfolding.

The video is a a provocative little film clip that I filmed with TAG Productions in San Francisco in August — we took a half day to shoot and get some basic material down, and then they worked their magic to make a magical video!

But the video does pose some tough questions. Every industry today is subject to dramatic transformation, disruption and significant change.

Could your industry me Mp3’d as well? It’s a valid question!