---
type: Web Page
title: "Keynote: Flavor & Extract Manufacturers Association – The Acceleration of the Science of Food"
canonical: https://jimcarroll.com/2014/05/flavor-extract-manufacturers-association/
updated: 2019-06-22T21:26:04+00:00
---

# Keynote: Flavor & Extract Manufacturers Association – The Acceleration of the Science of Food

New taste sensations used to take 5 years to go from a high-end restaurant to the mainstream – but can now just take a matter of months, driven by the impact of social media influencers. Attention spans are disappearing, and food-is-fashion is the new reality in this era of hyper-change. Old brands are out, and new brands redefine entire industries literally overnight. I covered the trends – and defined for the audience the innovation path forward!

![](/wp-content/uploads/2019/04/YouAreWhatYouEat.jpeg)